Isakin V - Street art, Rap and Textiles go digital
BNV joined forces with Boutique Isakin - a Parisian staple boutique store to curate a one-of-a-kind eyewear with cap we are calling the Isakin V.
BNV joined forces with Boutique Isakin - a Parisian staple boutique store to curate a one-of-a-kind eyewear with cap we are calling the Isakin V.
We took the flat eyewear and cap art that was spray-painted on the outside walls of the Isakin Boutique store in Paris and made it into an elevated AR experience with both free and paid options.
The collaboration started when two Parisian power houses: OLOW, a Streetwear Brand, and an OG graffiti artist Kayone, teamed up with Parisian staple boutique store Isakin by fashion designer Thomas Traoré to create a signature print to mark Isakin’s 10th anniversary (read more about it here).
They created a real life all-over print for a cotton cardigan that features unstructured patchwork style art that shows a rich cocktail of influences. The same graffiti art was spray-painted all over the Isakin Boutique store, with added cartoonish character faces wearing glasses and blue caps. The characters represent the 3 artists and designers in the collab.
The launch event featured rap performances with a host of legendary French rappers - OXMO Puccino, Hifi, Flynt, Infinit, Nasme and DJ Charles Prince. Those that go on to purchase the 10USD Vs digital asset can expect the musical hip hop and musical vibes of the night, and more, to be part of themetadataof the 3D Isakin Vs eyewear. The embedded metadata will eventually be able to trigger aesthetic changes and music when worn on an avatar in BNVs upcoming virtual platform.
The digital eyewear piece fuses elevated streetwear, rap and the BNV fashion ecosystem. It was created to mark the launch experience with a token anyone can try out for free or take-away for roughly 10 USD as a not only a keepsake, but also as a powerful “wearable” to craft your digital identity and style in a new world of fashion profiles about to explode all over the internet.
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