Africa is Limitless
Campaign Ended
Akin Tracksuit Set
Ahluwalia
Cool and modern, these tracksuits from Ahluwalia gives streetwear an Africa-inspired twist. These styles features 5 unique patterns that demonstrate the label’s heritage-inspired aesthetic, and will have a different mix of the patterns for the top and bottom distributed randomly. There will be be 5 "one-of-a-kind" head-to-toe matching outfit in the drop. Enjoy the surprise and give your avatar a stylish look in the metaverse with these characterful tracksuits.
Quantity Available:
40
Ahluwalia is partnering with Brand New Vision to launch the brand’s first NFT drop “Africa is Limitless” to celebrate the vastness and beauty of African Nations.
The drop consists of a total of 40 pieces with tracksuits featuring 25 combinations of textures and mixes inspired by the diverse heritage of countries in the continent of Africa. The drop will be available for sale and 40% of the revenue of the drop will go to the Black Cultural Archives in Brixton, UK to collect, preserve and celebrate the story of people of African and Caribbean descent in the UK.
The NFTs are available at 0.25 ETH but those who wish to pay more, will have the extra amount go directly to the Black Cultural Archives.
Ahluwalia represents the intersection between near and far, past and present.
The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques. This means that many Ahluwalia pieces are one of a kind.
Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include collaborative campaigns, books and films.
Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more.
The “Africa is Limitless”drop includes tracksuit set that feature 25 styles with different combinations of pattern mixes from the brand's SS23 collection and each will have a unique one-of-a-kind print mix to make the set.
About the Print
The beautiful prints of the "Africa is Limitless" drop came from Ahluwalia SS23 Collection with inspiration from Africa and the nations within it.
Ahluwalia Print Denim
Laser printed denim style with print designed by Tim Quadri. Inspired by the continent of Africa and the nations within it, the print references to traditional ankara fabric from Nigeria and, and featuring motif consisting of national animals and flowers from Ghana, Algeria, Equatorial Guinea, Western Sahara, Libya, South Africa Malawi & Burundi and the Ahluwalia ‘A’.
Stamp Print Nylon
This is a printed nylon style, the print was designed by Tim Quadri. It was inspired by the continent of Africa and the nations within that continent, featuring maps, stamps and national symbols. The background texture references traditional Tunisian Textiles.
Jacquard Knit
This jacquard knit pattern was inspired by traditional Nigerian Ankara textile patterns. Featuring bold diagonal stripes and bright colours.
Checker Woven
This style is made with a deadstock Italian jacquard fabric. It has a subtle check format and dappled red, black and mustard texture woven throughout.
Polygon Print Knit
This jacquard knit pattern was derived from one of the prints made by Tim Quadri. It features the Ahluwalia ‘A’, Diamonds to represent Botswana (biggest diamond producer in africa), Zebra pattern and Ankara textile stripes & checks.
Black Cultural Archives is the home of Black British History, with the mission to collect, preserve and celebrate the histories of people of African and Caribbean descent in the UK. Their mission is to inspire, give strength to individuals, communities and society. BCA is the leader in the heritage sector forworkforce diversity, and are interrogating invested in decolonial archival practices.
Black Cultural Archives grew from a community response to the New Cross Massacre (1981), the Police and Criminal Evidence Act (1984); underachievement of Black children in British schools, the failings of the Race Relations Act 1976, and a lack of representation of people of African and Caribbean descent in the UK.
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